Thailand's visitor arrivals and reputation soared during the impactful Visit Thailand Year 1987 campaign, launched twice. Join this webinar to explore this pivotal moment in Thailand's tourism history and gain valuable insights into its global impact.

The journey to success for young professionals in the tourism industry is driven by harnessing the power of Artificial Intelligence (A.I.). Explore the transformative role of A.I. in modern digital marketing.

To highlight commitment to human capital development, PATA annually presents a special award and prize to an exceptional ‘rising star’ in the industry. All recipients of this prestigious award have exhibited initiative and leadership in the advancement of tourism as well as demonstrating commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission. This award is known as the PATA Face of the Future.

Are you looking for an internship? Want to take it to the next level? PATA is the destination for you! The PATA Internship Programme provides students with the opportunity to learn about PATA and the travel & tourism industry on an international scale. Explore the enriching journey of our exceptional former interns at PATA.

The goal of this webinar is to help youths understand how technology is integrated into the tourism industry to build better infrastructure and enhance the overall tourism experience of travellers. Youths will be able to learn about various initiatives being implemented currently and the future of tourism.

Two young researchers in the PATA Youth community who are studying particular goals in the SDGs will be speaking in this webinar to share how youths can contribute to the SDGs and how the education sector in the tourism industry is contributing to achieving a more sustainable future for all.

Join us for a panel discussion to learn about the obstacles LGBTQ+ travellers face and what we can do about it to make hotels, tourist attractions and destinations more accessible and inclusive to everyone.

Virtual reality (VR) is an immersive and engaging technology that will open up new ways for destinations to engage with travellers. Especially as youth who are just starting out in our careers, we want to be at the forefront of these exciting trends.

What exactly is Smart Tourism? What does the future of smart cities look like? ‘Smartness’ here refers to how technology has made everything more interconnected, and this, in turn, produces innovative services and products that maximize value for everyone involved. Has the global pandemic accelerated the development of Smart Tourism and increased the importance of Smart Cities?

Join our expert speakers, Nia Klatte (Executive Director & Regional Sustainability Coordinator, Khiri Reach), and Roi Ariel (General Manager, Global Sustainable Tourism Council), as they teach us this important soft skill. Learn the art of communicating sustainability to three target audiences: fellow co-workers, tour operators and destination management companies (DMCs) across the supply chain, and external partners.

The global pandemic has disrupted our lives, our jobs and our studies but it does not need to disrupt our passion for travelling! This packed 2-hour workshop will teach you the basics of tour guiding and help you leverage a free tool – Google Street View – to create a virtual tour experience! It's time to learn a new skill.