Executive Board


  • Peter Semone


    After completing his studies in US East Coast Ivy League Universities (UPENN and Cornell), Peter Semone arrived in Asia and never returned to his native California. Over the past 30 years, he has engaged in tourism development across the Pacific Asia region spanning industry, academia, and government. Read more

  • Benjamin Liao

    Vice Chair

    Benjamin Liao is an active tourism expert based in Taipei, Chinese Taipei. He serves currently as chair of Forte Hotel Group and as a board director of Howard Plaza Hotel Group. In Chinese Taipei, he also serves as a consultant to the Taiwan Visitors’ Association and as a director in the Taiwan Tourist Hotel Association. Read more

  • Suman Pandey


    Suman Pandey is a well-known figure in Nepalese Tourism who has just retired as Chairman, PATA Nepal Chapter after serving five years. He is a member of PATA HQ since 1997 and served various associations in Nepal as Chairman-Trekking Agents Association of Nepal (TAAN); General Secretary - Airline Operators Association of Nepal (AOAN).. Read more

  • Noor Ahmad Hamid

    Ex-officio/ CEO

    Noor has global experience of more than 35 years in destination marketing, association management, business development and event management, where travel and tourism has always been part of his DNA. Prior to his current role, Noor was appointed as Chief Operating Officer to the Malaysia Convention & Exhibition Bureau. Read more

Executive Board Members

  • Tunku Iskandar

    Tunku Dato’ Seri (Dr) Iskandar Bin Tunku Abdullah is Group President of Melewar Group’s tourism-related companies, including Mitra Travel & Tours, Mitra Kembara, Pacific World Travel, APG Malaysia and World Express Malaysia. Internationally, he sits on the Boards of The Travel Partnership Corporation Inc. (USA) and APG Inc. (France). Read more

  • Luzi Matzig

    Luzi Matzig was born in St. Gallen, Switzerland and graduated from the Verkehrsschule St. Gallen, Switzerland with a major in Transportation. He started his career working for Swissair ground operations in Zurich, Switzerland followed by postings in London, U.K., and then in Berne, Switzerland. Read more

  • Gerry Perez

    Gerry Perez is current Vice President, Guam Visitors Bureau; Founding member, Micronesia Cruise Association formed in 2010; Featured speaker, Beijing International Forum on Chinese Overseas Travel in 2009 and 2010; Featured speaker, SKAL Asia Tourism Congress in Cebu in 2010 and New Delhi in 2011; Current member…Read more

  • Noredah Othman

    With 30 years’ experience in Sabah Tourism, Noredah is the longest-serving officer with Sabah Tourism Board. She is responsible for marketing and promotion of the destination. Noredah has held various positions since October 1990 and served as s (Support Services) from 2016. Read more

  • SanJeet

    An alumni of India’s premier institute, Modern School, New Delhi, SanJeet has done B.Com. Hons from Sri Ram College of Commerce, Delhi University besides acquiring an M.B.A. from Faculty of Management Studies (FMS), Delhi University. In addition, he has a diploma in computer programming, and has done a stint in a Journalism school. Read more

  • Dr. Fanny Vong

    Dr. Vong Chuk Kwan, Fanny, holder of Bachelor and Master’s degrees in Business Administration from the University of Macao, completed her doctoral study at Stockholm University, Sweden and Instituto Superior de Ciências do Trabalho e da Empresa (ISCTE) in Portugal. Read more

Executive Board Members (Non-Voting)

  • Mayur Patel

    Mr. Mayur (Mac) Patel is Regional Sales Director, JAPAC of OAG Aviation, based in Singapore. Mr. Patel is responsible for business development and leading the sales organization in Japan and Asia Pacific for OAG aviation to provide cutting edge data services to the biggest global brands, airports, airlines, travel operators and fast-growing start-ups… Read more

  • Soon-Hwa Wong

    Soon Hwa was Immediate Past Chair – PATA and current Chair of PATA Singapore Chapter. His long association with PATA dated back to 1996 and had served in various roles over the years. Recipient of the PATA Life Member Award in 2018 and PATA Award of Merit in 2008. Soon Hwa has over 40 years of extensive experience in the Asia Pacific tourism and hospitality industry. Read more