November 12-14, Dusit Thani Hua Hin

PATA Destination Marketing Forum 2024, co-hosted by the Thailand Convention and Exhibition Bureau (TCEB), Phetchaburi City, and the Designated Areas for Sustainable Tourism Administration (DASTA), with the support of the Tourism Authority of Thailand (TAT), will provide an unprecedented opportunity to explore Phetchaburi’s natural landscapes and cultural treasures and offer a unique opportunity for networking, learning, and discovery.

About Phetchaburi, Thailand

Located in central Thailand, approximately 3.5h-drive away from Bangkok, Phetchaburi Province was named a Creative City of Gastronomy by UNESCO in 2021. Travellers will be captivated by the destination’s vibrant local cuisine, showcasing the province's farm-to-fork practices.

Beyond its delicious dishes crafted from fresh produce and seafood, Phetchaburi Province boasts many stunning attractions, including the picturesque views along Cha-Am Beach, a serene beach retreat located less than 200 km south of Bangkok and just 20 km north of Hua Hin, as well as an enchanting community-based tourism experience at Old Phetchaburi Town Riverside Community, and so many more.

PATA Destination Marketing Forum 2024

The PATA Destination Marketing Forum 2024 carries on the desire to help secondary and tertiary destinations responsibly grow and develop into widely recognised tourism attractions. The format is collaborative and informative, delivered through a two-day programme focusing on leveraging rich cultural heritage, innovative destination marketing strategies, and tourism's transformational power.

The event offers a unique opportunity for networking, learning, and discovery. It is scheduled for November 12-14 in Cha-Am, Phetchaburi Province, Thailand.

Smart casual is the official dress code during the event

The 3-day event includes:

1-day Conference

1-day Destination Experience

Networking Sessions across 3 days


The registration is complimentary and open to all before Sep 11. US $100 registration fee applies after Sep 11.

A cancellation fee of US $100 will be applicable for written cancellations received by PATA on or after October 11, 2024; US $10 Carbon Offset fee will not be refunded.

Due to limited seating, PATA Members will be given priority on a first-come, first-serve basis.

Questions about registration? Contact >

Official Event Venue

Dusit Thani Hua Hin

Overlooking an idyllic stretch of sand on the Gulf of Thailand and surrounded by lush greenery, the Dusit Thani Hua Hin resort’s spacious grounds comprise an ornamental lake, lily pond, tropical gardens, two magnificent swimming pools and a range of recreational facilities.

Getting There

Cha-Am lies 173 KM south of Bangkok on Phet Kasem Road. Just a few trains stop at the town’s railway station. Frequent bus and minibus services link Cha-Am with neighbouring towns, such as Hua Hin, and with Bangkok.


Please visit for the nationalities that require a visa to enter Thailand. To apply, contact your local embassy.

All visitors must hold a passport valid for at least six (6) months.


Thailand’s electricity is 220 Volts at 50 Hz. The power plugs and sockets are most commonly type A/B/C/O. The majority of sockets in Thailand are Type A- at hotels, coffee shops or airports.

  • The local currency is the Thai Baht (THB), and the timezone is GMT+7.

    1 USD = THB 35.79 (as of Jan 24, 2024)

  • Thailand's culture incorporates a great many influences as would be expected from its constantly changing government and kingdoms throughout the centuries. Religious influences have been mainly animism, Hinduism, Buddhism. Thailand's population is nearly 94% Theravada Buddhist.

  • A tropical climate characterises the climatic conditions in this region. During November, temperatures typically settle at around 31°C throughout the day and drop to around 25°C by the evening.

    Phetchaburi in November usually receives moderate rainfall.

  • The telephone country code for Thailand is +66. The area code for Cha-Am is +32. To dial to Thailand + 66 (country code) + 32 (Cha-Am area code) + number.

    The emergency hotline number for Thailand is 191.

Why Sponsor a PATA Event

Expand your network and grow your business

Business Growth


Meet influential
and senior contacts 


Showcase your organisation


Gain travel/tourism insights and knowledge

Questions? Please contact us at


PATA Destination Marketing Forum 2024 is proudly supported by:

Destination Partners

Event Tech Partner

Supporting Media Partners

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