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PATA Face of the Future 2024

Recognising the Future of Pacific Asia Travel and Tourism

To highlight commitment to human capital development, PATA annually presents a special award and prize to an exceptional ‘rising star’ in the industry. All recipients of this prestigious award have exhibited initiative and leadership in the advancement of tourism as well as demonstrating commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission. This award is known as the PATA Face of the Future.

Benefits of Participating:

  • Recognition as the PATA Face of the Future 2024 including the use of a corresponding brand identity logo

  • Full sponsorship for participation at PATA Travel Mart 2024

  • Speaking opportunity at the PATA Youth Symposium during the PATA Travel Mart 2024 to share your story about your passion and journey to success (Can be replaced with Virtual PATA Youth Symposium)

  • Opportunities to speak at other PATA events or partner events on behalf of PATA

  • Global media exposure via PATA’s far-reaching communication channels

  • Build your profile as a mentor for the PATA Youth Mentorship Programme to develop young tourism professional students in the region

    • Speaking and Mentoring opportunities at PATA Youth webinars and other youth events

  • One blog post on PATA Blog about your passion and journey to success 

  • Seat on the PATA Board to represent the youth community of PATA

PATA Face of the Future Key Dates:
Call for Entries: April 1, 2024
Submission Deadline: Jun 20, 2024
Winner Announcement:
Awards Ceremony: PATA Travel Mart 2024

Please email the entry, clearly labelled ‘PATA Face of the Future 2024 Nomination’, to Nick Chun, PATA Youth Ambassador & Membership Executive at

June 6

Live Webinar: Navigating the Path to Tourism Demand Recovery in Asia Pacific

August 27

PATA Travel Mart 2024