Celebrating Excellence in Pacific Asia Travel and Tourism

Submission Deadline: May 20, 2024

PATA Gold Awards recognises exceptional achievement in a variety of endeavours, acknowledging and rewarding the very best that the Asia Pacific’s travel industry has to offer. Since its inception in 1984, the PATA Grand and Gold Awards winning projects have been setting industry standards for excellence and innovation, serving as examples for others to follow. For the 29th consecutive year, the PATA Gold Awards is proudly supported and sponsored by the Macao Government Tourism Office.

Two Grand Title Winners will be awarded in each of the following 2 categories:

  1. Marketing

  2. Sustainability and Social Responsibility 

Within these two general categories, 25 individual awards for specific themes will be awarded. Entries will be judged by independent travel industry experts.

All award recipients will be honoured at the PATA Gold Presentation, as part of PATA Travel Mart 2024 in Bangkok, Thailand. They will also be on display at the Mart for all delegates to enjoy.

Reasons Why You Should Enter:

Benefits of Participating:

  • Exposure to PATA's panel of experts curated globally

  • Brand and project exposure to PATA's extensive and diverse members across all public and private players in the Asia Pacific travel ecosystem.

  • International media exposure through press releases and other promotional channels.

  • Coverage on PATA's marketing, social, and eDM channels reaching key players in the public and private travel sector across Asia Pacific and beyond.

  • Complimentary access to the PATA Travel Mart hosted in Bangkok, Thailand

2024 Key Dates

  • Call for Submission: March 6, 2024

  • Submission Deadline: May 20, 2024

  • Winner Announcement: Mid-July, 2024

  • Award Presentation: August 28, 2024

2024 Categories

The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories will be eligible to be the PATA Gold Award Grand Title Winner.


14 Gold Awards and 1 Grand Title

  1. Business Article

  2. Destination Article

  3. Digital Marketing Campaign

  4. Marketing Campaign (National - Asia)

  5. Marketing Campaign (National - Pacific)

  6. Marketing Campaign (National - The rest of the world)

  7. Marketing Campaign (State and city - Global)

  8. Marketing – Carrier

  9. Marketing - Hospitality (Hotel, resort, or management company) 

  10. Marketing - Industry (Any other travel organisation and private sector) 

  11. Marketing – Start-up

  12. Printed Marketing Campaign

  13. Travel Photograph

  14. Travel Video


11 Gold Awards and 1 Grand Title

  1. Tourism Destination Resilience (Global)

  2. Tourism Destination Resilience (Asia Pacific)

  3. Climate Change Initiative

  4. Community Based Tourism

  5. Corporate Social Responsibility

  6. Culture (Traditional performance and visual arts)

  7. Heritage (Manmade or natural cultural inheritance)

  8. Human Capital Development Initiative

  9. Tourism for All

  10. Women Empowerment Initiative

  11. Youth Empowerment Initiative

If you have any questions about the PATA Gold Awards, please email us at GoldAwards@PATA.org.

PATA Gold Awards 2023 Winners


PATA Gold Awards 2024 is proudly supported by: