Virtual World Rural Tourism Sustainable Development Conference 2022

“Rural Tourism Development:
High-quality development in the post-pandemic era”

Wednesday, November 30, 2022,
3 PM - 5 PM | Time Zone: GMT+8 (CST)

Featured Destination: Huzhou and Wuxing District, China - The Town of World Rural Tourism

The COVID-19 pandemic has brought to focus the many vulnerabilities of the travel and tourism industry, particularly highlighting the strong correlation between rural tourism and sustainable development. The shift in travel behaviour towards rural tourism has created new opportunities for tourism stakeholders to rethink development in a way that is more inclusive, sustainable, and resilient.

By emphasising rural tourism and sustainable development, the industry can help ensure a fairer distribution of the benefits from tourism, including job creation, the protection of natural resources, infrastructure development and the empowerment of local communities. This in turn will allow rural areas to become more accessible and provide a higher quality of life for local communities and the overall destination.

Thanks to the generous support of our event partners and sponsors, registration is complimentary for all delegates.

7 AM London | 12:30 PM New Delhi | 2 PM Bangkok | 6 PM Sydney | 11 PM Los Angeles

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Featured speakers include:

Peter Semone
Honorary Chairman, Asia-Pacific Rural Tourism Alliance; Chair, PATA

Liz Ortiguera
CEO, PATA

Paul Pruangkarn
Chief of Staff, PATA

Zeng Wanquan
Chief Foreign Affairs Officer, Zhejiang Rural Tourism Research Academy

Zhu Xiaofang
Member of the Standing Committee of Wuxing District Committee of Huzhou City, Director of the Publicity Department

Yang Bin
Member of the Standing Committee of Wuxing District Committee of Huzhou City, Secretary of Party Committee of Balidian Town Government

Megan Epler Wood
 Special Advisor on Sustainable Tourism Development, PATA

Prof. Joseph Cheer
Professor, Wakayama University

Gan Yongfu
Co-Chairman, Asia-Pacific Rural Tourism Alliance; President, Zhejiang Rural Tourism Academy

Matteo Bierschneider
CEO & Founder, Wise Steps

Wang Chaohui
Vice President of Zhejiang Rural Tourism Academy

Dai Ru
Secretary of Party Committee and Director of Wuxing District Administration of Culture, Radio & TV, Tourism and Sports

Eileen Yee
Regional Manager (China, Hong Kong, Indonesia, Japan, Malaysia, Thailand. Singapore & Educational Travel), Discova

Pavnesh Kumar
Sustainability and Social Responsibility Programme Head, PATA

Programme:

  • 1500-1525: Welcome Speeches & Opening Ceremony by PATA & Huzhou City

  • 1525-1605: Keynote Speeches

    • The Importance for High-Quality Sustainable Rural Development in the Post-Pandemic Era

    • Promoting cultural empowerment of rural tourism for high-quality development in the Post-Pandemic Era

    • A Case Study of Rural Tourism Development

  • 1610-1650: Panel Discussion: Rural Tourism Development: High-quality development in the post-pandemic era

  • 1650: Closing Remarks by PATA

World Rural Tourism Sustainable Development Conference 2022 is proudly supported by:

Hosts:

Wuxing District People's Government of Huzhou City

Zhejiang Rural Tourism Academy

Organisers:

Balidian Town Government, Wuxing District, Huzhou City

Wuxing District Administration of Culture, Radio & TV, Tourism and Sports

Support Units: 

Pacific Asia Travel Association

Asia-Pacific Rural Tourism Alliance