In Flywire’s second annual report, they surveyed more than 600 luxury travellers from the United States to understand what luxury travellers expect from their travel experiences this year.

WITH WA is a place where women can come together to network, connect, share opportunities and support one another. WITH WA works to recognise the challenges and opportunities for women in the sector and advocates for greater balance. Hear from Anneke Brown how her organisation is building gender equity and equality in leadership roles.

Sabah’s travel industry was never askewed toward genderism; there have always been a few key women's leaders or pioneers in our travel industry.” As the CEO of Sabah Tourism Board that continues to ensure gender equality in the sector, Noredah Othman shares her thoughts from an executive perspective.

IFTM is a 2-time winner of PATA Gold Award’s “Human Capital Development Initiative”, underscoring their continuous efforts in developing all young tourism professionals in the region. As the President of IFTM and PATA Executive Board member, Dr. Fanny Vong, hares her thoughts from an educational perspective.

MGTO serves an important role in Macao, China as tourism is the backbone of the destination’s economy. As the director of MGTO, Maria Helena de Senna Fernandes explains the essentiality of non-profit organisations in social innovation to achieve equity, not just for gender, but for the entire community as a whole.

Awarded the UN Women’s Empowerment (WEPs) Award in the Gender-Inclusive Workplace category in 2021, Trip.com Group continues to promote female representation, gender diversity, and empowerment, highlighting female success as part of its company-wide corporate culture. Hear how Jane Sun is leading the organisation to set new standards for the industry.

Jetwing Hotels won the Gold Award for their unique and innovative women empowerment and inclusive recruiting programme Second Careers at the Pacific Asia Travel Association (PATA) Gold Awards 2022, receiving the coveted award in the "Women Empowerment Project" category.

Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity. As the hosting destination for PATA Destination Experience Forum & Mart 2023, we would like to take you on a journey through some of the best attractions in this Malaysian State.

Since 1951, PATA has served as a catalyst for responsible development of travel and tourism to, from and within the Asia Pacific Region. It has brought together the public and private sectors to deliver meaningful partnerships and help local communities enjoy the fruits of tourism.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the first quarter of 2023. We invite you to get to know them and their experience at PATA!

Wrapping up the year on a high-note, our first ever APAC Travel Summit in collaboration with Global Business Travel Association successfully concluded on Dec 9, 2022, bringing 222 delegates from 85 organisations and 15 destinations to Bangkok, Thailand.

As the tourism sector is in its recovery, the internet is abuzz with conversations around travel and tourism. Even at the peak of COVID in 2020 and 2021, travel content and conversations were plenty online. Despite fewer flights chartered and tours booked, online demand was as strong as ever. The internet holds a large volume of consumer-generated data, and travel data makes up a part of it; such information contributes to business decisions and future planning.

We are excited to introduce four new members that joined the PATA community! Find out more about the services they are providing.

The value of the tourism sector has dramatically changed with the start of global recovery, one of those being “reimagining” and “rethinking” tourism with the focus on the locals. This has been in the core of Azerbaijan’s tourism since the country embarked on its community-focused strategy back in 2018.

Learn more about Azerbaijan’s reimagined tourism in this blog.

PATA CEO Liz Ortiguera shared a message with the PATA community on November 2, 2022, with recent updates on revived travel in the Asia Pacific.