“Feel What We Feel Here” The Islands of Tahiti’s New Campaign Focused on the Wonders of Local Life
Tahiti Tourisme launches Global Campaign, inviting Travelers to ‘Feel What We Feel Here’.
Papeete, 15th May 2024 –
Tahiti Tourisme proudly unveils its latest endeavor, the captivating ‘Feel What We Feel Here’ global campaign. Anchored by a mesmerizing hero film and a suite of tailored executions available in 8 languages, this initiative builds upon the overarching ‘Feel Treasured’; brand ethos, offering travelers an immersive glimpse into the profound connection locals share with the awe-inspiring landscape and each other.
The ‘Feel What We Feel Here’ campaign transports viewers to The Islands of Tahiti, inviting them to experience the destination through the lens of its inhabitants, unveiling the everyday marvels and exhilarating escapades that await exploration. From the tranquil embrace of the mountains to the crystalline lagoons, audiences are beckoned into a pristine natural realm steeped in ancient culture, resonating with the ‘Mana’ that unites all beings—including travelers from across the globe who embrace the rhythm of local life.
Created and produced in partnership with Tahiti Tourisme’s global creative agency Circul8, the campaign showcases local talent to ensure authenticity lies at the heart of the invitation to ‘Feel What We Feel Here.’ This approach aligns seamlessly with the Fāri’ira’a Manihini 2027 tourism strategy, epitomizing the vision of fostering a welcoming environment “that reflects us and binds us together”.
‘Feel What We Feel Here’ is another step on the path to establishing The Islands of Tahiti as a leader in sustainable and inclusive tourism championing the preservation of local traditions alongside the unparalleled hospitality and distinctive vacation experiences sought after by discerning travelers worldwide.
“In The Islands of Tahiti, you get a feeling that’s hard to put into words, but that resonates effortlessly once you’ve experienced it. Our aim with this campaign was to capture and convey that feeling in an authentic way, using the local population as storytellers, in line with our mission to preserve the local way of life through sustainable tourism” expressed Jean Marc Mocellin, CEO of Tahiti Tourisme.
The campaign has been translated into 6 languages and will be implemented in the US, Canada, France, Italy, Spain, UK, Belgium, Switzerland, Germany, New Zealand, Australia, Korea and China.
Find out more Feel what we feel here - Tahiti Tourisme
About The Islands of Tahiti
Surrounded by pristine, crystal clear blue waters, the 118 islands and atolls offer natural beauty, authentic island culture, and unique French Polynesian style. Located in the South Pacific, The Islands of Tahiti are just eight hours by air from California, on the same side of the International Date Line as North America, and are in the same time zone as Hawaii. The Islands of Tahiti are world-renowned for their white-sand beaches, stunning turquoise lagoons and varied landscapes ranging from coral atolls to volcanic mountain peaks. Each island offers a variety of accommodation experiences from luxurious resorts with overwater villas, to family guesthouses, to sailing via private charter or scheduled cruise. Privacy comes naturally in The Islands of Tahiti, one of the few untouched sanctuaries left in the world where visitors can relax, reconnect, and experience Mana, the life force and spirit that flows through everything. Whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana that flows through our land, sea, culture, and people will make you Feel Treasured.
Press Contact: communication@tahititourisme.org
